"In Close to Home, we are introduced to six characters on a perfectly average day. Their lives are then irrevocably changed by the devastating consequences of a seemingly innocent glance at a phone while driving. No post is worth a life. It Can Wait." (Source : AT&T’s official YouTube page)
AT&T’s “It Can Wait”
ad campaign called “Close to Home.”
Talking on mobile, texting, reading message or watching video can be fatal.